Depilex Smileagain gets recognized once again. Our efforts for acid attack victims and bringing them back to life have been internationally recognized at many levels. This year our ad by Saatchi and Saatchi was selected as one of the ‘Best Advertising of the Year 2012’ by the world’s most distinguished advertising publication “Communication Arts” in their Advertising Annual.
This year, only 142 pieces were selected out of almost 4,500 entries from around the world. IAL Saatchi & Saatchi are the first network agency in Pakistan to be awarded this distinction. We thank Saatchi and Saatchi for their brilliant effort and their support to our cause and what we believe in.
Every woman is born with a right to live her own life, and no one can take that from her. What was done to these women was a something so inhuman that word crime would be an understatement. What they have gone through cannot be reversed, but for their coming life they can be helped to make their own living and live their life as they always wanted, and that is what we believe in.
We as an organization are trying our best to help them each and every step of the way to get back what always belonged to them, their smiles, and we are determined no matter what happens to make them smile again. To know more about the competition, please visit the following links.